Competition is fierce online, and one of the most effective ways to attract loyal customers is through email newsletters. According to studies, 99 percent of people who use email check their inboxes several times throughout the day. As a result, checking email is more popular and receives more responses than going directly to websites or using social media to shop. In addition, you can boost the sales from returning customers by over 20%. GroHaus presents some tips on how to make your newsletter shine.
How to Write an Effective Newsletter and Attract Readers
Your subject line is the most crucial element to capture readers' attention, and it usually takes the recipient 10 seconds to determine if they'll open it.
Therefore, create a short subject line of around six to 10 words, and ensure
it's not too spammy and gets straight to the point by addressing readers' pain points. Ideally, your subject line should be up to 60 characters for computers and 25-30 for mobile devices.
Best practice dictates keeping your newsletter to one page, with more frequent submissions to provide further information. Use a conversational tone, avoid writing "news," and stay focused on how your message benefits the reader. Present a clear call to action, such as encouraging the reader to join a social media page or use a coupon. Finally, present your email using a pleasing design through email templates with email tools or by hiring a professional.
Using GIFs and Data Visualization to Enhance Content
GIFs are an appealing and effective way to get your message across, as 90% of information absorbed by readers is visual. GIFs are more informative than static images and less intensive than videos. In addition, GIFs are mobile-friendly and tend
to invoke emotions from readers and attract their attention, making it more likely they'll read the entire newsletter. Furthermore, some tools allow you to create GIFs from videos to personalize your message, as you can edit them to specific moments. Look online for a “GIF maker from video” tool that can simplify the process of creating engaging visuals.
Data visualization presents complex and expansive datasets in a visual summary that provides information in an easy-to-understand and visually appealing format. These factors assist consumers in decision-making and tell stories that help engage readers. You can use them in everything from blog posts and articles to presentations and infographics.
Why Consider Hiring a Professional to Create Your Newsletter?
Professional email marketing services can free businesses from the learning period required to create the components that make up a good newsletter. These services can oversee all management aspects, improve results through testing and analytics,
and ensure your newsletter adheres to regulations and laws and is in compliance. Email marketing services bring experience from a variety of businesses and niches.
If you have an in-house marketing expert to create your newsletters, many email newsletter software tools make it easier to create, distribute, and analyze your efforts. Additionally, most are drag-and-drop products and differ slightly in testing, automation, and reporting capabilities. GIF creators allow you to convert your videos into personalized and memorable animations.
Email Newsletters Have the Best Potential for Conversion
Most audiences are reached through email, social media platforms, and web traffic. GIFs provide a way of instantly provoking a positive response and compelling consumers to read the entire email. When you decide to start your campaign, begin with the marketing coaches at Gro Haus to aid success.